We have all heard the same marketing tips before – utilize social media, buy sponsored ads, etc. While some of those strategies may still work, they may not be giving you the results that you want. If you want to keep your business relevant, you need to get more creative with your marketing techniques. To help you out, here are some excellent and uncommon marketing strategies that you should try this year.
While giveaways are not a new marketing strategy, they are an effective one that small businesses are not utilizing enough. It is an excellent way to drive more interest in your business, especially if you are a small business. For instance, if you sell candles, you can offer a freebie for each person that orders a certain number of candles. It is an excellent way to encourage people to buy more products. Plus, it allows you to promote a new product – if you have a new scented candle, you can offer a small sample of that scented candle for free to go with every other candle order so people can try it out.
Develop an App
Most businesses keep their companies on social media platforms and websites. However, many people are choosing to purchase from businesses that have their own apps. It makes it more convenient for people to browse through your products and services. It also gives you full control over how you want your app to look like and what message you want to send. Tons of established companies ask for help from an AR app development company to market their brand.
A Referral Program
If your goal is to gain more followers on your social media accounts, then you can start a referral program. Your customers will promote your product for you, so it is practically free marketing. Small businesses can easily use this concept since it is an excellent way to take advantage of what you already have – your existing customers. Word of mouth is a strong form of marketing, and most people who purchase your products or services from a referral are more likely to become loyal customers.
Similar to giveaways, small businesses are not taking advantage of the simplicity and effectiveness of contests. They are easy and cheap ways to get people talking about your business since the contestants share the same goal – to win free items. You can set up a photo contest on your preferred social media platform and encourage people to share their entries. If you want more user-generated content, you can take it up a notch by trying out video contests.
There are tons of popular hashtags that people use to find new content online, so you ought to give hashtag marketing a try. For instance, #ThrowbackThursday is one that many people use. You can use that to your advantage by making a post and using those hashtags. That way, your post can generate more views when people scroll through the results of those hashtags.
You do not have to stick to the typical marketing strategies that you see all over the internet. You can try out any of the effective tips above to promote your brand.