Self-publishing is sometimes called vanity publishing. Because of this notion, writers and photographers are veering away from the option to have their works published independently. There is still the perception that no publisher would invest in the work; thus, self-publishing is the last resort. Works are instantly labeled as second rate, in comparison to the works circulated by known publishing houses.
Another reason why self-publishing repels artists is because of the idea that it means more work—work that extends beyond the conceptualization and creation of the project. From finding printers for the coffee table book to contacting a graphic artist for the book cover of a poetry anthology, the thought can be discouraging for writers. However, self-publishing no longer means you only have yourself to rely on. Nowadays, you can count on some printing houses to help you out with the other aspects of publishing a book, such as marketing and distribution campaign. This convenience, on top of its other advantages, makes self-publishing an appealing option for many writers.
Self-publishing is currently the fastest growing division in the entire publishing industry. Find out why many writers are choosing this option:
You retain the creative control over your work.
Contrary to the mediation that happens within the traditional publishing companies, self-publishing permits you to have the overall control over your creative work— from conceptualization to promotion. You can choose your team of editor, designer, and illustrator. Your book will turn out the way you imagined it to be.
You define your success.
Since traditional publishing companies are institutions that invest in your work, success is defined by the number of books sold. If your book doesn’t reach its quota, it will be considered as a flop despite the good reviews from critics and readers alike. When you self-publish, you can set your own goals and define success according to your terms.
You can dictate the time.
Publishing a book under a traditional company will take years. You will be an unwilling participant in the waiting game, from the proposal period to the publishing phase. When you self-publish, you can have your work published in 10 to 15 days. They are ready when you are ready.
You have the rights over your work.
Traditionally, a publisher has the rights over your book. When they decide to stop publishing your book, you cannot have it republished unless you purchase the rights from them. When you self-publish, the book rights is all yours—as it should be.
You can earn more.
With a traditional publisher, you might only receive five to fifteen percent in royalty. Earnings will go to the publisher’s operational cost spent on your book. It is quite different if you’re a self-published author because you are responsible for almost everything in the publishing phase. This means the copyright and profit are all yours. You can take most of your earnings except, of course, the payment for the team you created.
Publishing your book is almost like turning your dream into a tangible object. Make sure it retains the magic that only you can give.