Unless you’ve been living in an underground bunker for the past ten years, you’re probably aware of the importance of video marketing. You would have probably noticed that almost everything on your social media is a video.
You’ve undoubtedly spent a lot of time getting drawn into these videos as well. If you’re in charge of a company, it’s critical to have a video marketing strategy. Nothing beats a good brand video for helping your audience recognize and relate to your company.
A video allows an audience to see the actual character of your business and product by putting a face to a name. People prefer to buy from other people. If people have faith in you, they are far more likely to purchase from you.
Find out why video marketing is important to your whole strategy.
Videos Are More Engaging
Increased engagement requires visual material, which is especially important now that videos are so easily shared on social media.
When compared to blogs or similar social postings, audiences are nearly ten times more likely to engage, share, and comment on video content. Videos on Facebook Business pages improve end-user engagement by 33%.
It’s critical to create creative content with a clever tale that blends your brand’s message to reach the hearts of your audience and send the proper message about your business.
So, hire professional video production fixers to make sure everything runs properly and you get a great video for your brand.
More Information Can Be Conveyed In Less Time
The brain processes video 60,000 times faster than text. Consider how much work your brain system needs to do while reading an article versus viewing a video.
Because watching a video is a more passive experience than reading text, the viewer might easily become engaged in what your product or business is trying to say.
This leads to not only more information being given but also an emotional aspect that is difficult to match in writing.
Effective Method To Boost Sales And Conversions
You can make a lot of money with videos. A product video on your landing page can boost conversions by as much as 80%.
Video might potentially result in direct sales. According to studies, 74% of people who saw an explainer video about a product or service went on to buy it. So get to work on your interesting product videos right away!
When you think about it, video’s effectiveness isn’t all that surprising. After all, our most dominating sense is vision. The majority of information sent to our brain is visual.
Develop a More Powerful Brand Affiliation
When you watch a video, you get both auditory and visual stimulation. Simply by activating both of these parts of the brain, viewers become more engaged and, as a result, build stronger attachment and interest in the information they’re seeing.
This is critical for a small business that is attempting to establish a brand and is reliant on repeat consumers. In 2020, 94 percent of marketers said video converted the same or better than any other form of content.
Search Engines Prefer Videos
Google’s new algorithm has changed the face of search, preferring rich, blended search results with original material, and video is one of them. A video is 50 times more likely than a standard web page to appear on the first page of search results.
Embedding videos on your website will give your content a longer shelf life, allowing you to generate leads for years to come. You automatically become a part of the second largest search engine by creating your own video on YouTube.
Boost Your Website’s Retention Rates
When the content is presented in the form of a video, 65 percent of viewers watch more than 75% of the video, which is significantly higher than most text-based content.
Visitors stay on retail websites for an average of 2 minutes longer when they watch videos, so take advantage of this by using a video loop on your website.
It’s not only a visually appealing approach to present the products; it’s also one of the first things buyers see, calling their attention to the product and encouraging them to stay longer on the site.
Video advertising is becoming more accessible and economical. Creating marketing videos for your company involves both creativity and an understanding of human psychology. The combination of these elements allows for the creation of true advertising miracles at a low cost.
A simple yet innovative video advertising may travel over the internet, garnering millions of views in a few days. And that is precisely the goal of video marketing: only the most innovative survive.