LOS ANGELES, May 20, 2013 - Inception Media Group, LLC, a diversified media company specializing in the production, acquisition and distribution of entertainment content, announced it has acquired North American rights from Levity Entertainment Group (LEG) to distribute African American, a live stand-up performance from Trevor Noah, South Africa’s award-winning and most popular comedian.

Trevor was discovered by LEG while touring South Africa with their client, the top selling and multi-talented Jeff Dunham. Noah made his national television debut on The Tonight Show with Jay Leno in January of 2012 and is now performing his live one-man show Trevor Noah: Born a Crime at Culture Project at 45 Bleecker Street in New York City for a four week run which began May 15, 2013. African American will debut on Showtime in July followed by Inception’s home video and digital release in August.

Noah has sold more DVDs than any other stand-up on the African continent. Fans recite his performances verbatim, share his clips globally and have joined him in legions on Facebook and Twitter. Noah has hosted numerous television shows in South Africa, including the country's music, television and film awards, the South African Comedy Festival and two seasons of his own late night talk show. He has also toured the United States with comedy superstar Gabriel Iglesias. His performances have wowed audiences in London and he was recently lauded with praise during appearances at the Edinburg Festival in Scotland where he was presented by the legendary Eddie Izzard.

“LEG is the world-leader in comedy and we are looking forward to working with them again to release Trevor Noah’s first live U.S. concert performance,” said Garrett M. Lee, executive vice president of Inception Media Group, LLC. “We believe Trevor is poised to become a household name on many levels as he continues to gain critical and popular acclaim around the world. We are excited to bring his brand of comedy to new audiences.”

“We have a very successful track record with the executives at Inception, and are pleased to be working with them again under the Inception Media Group banner,” said Judi Brown-Marmel, of LEG. “Their understanding of the comedy marketplace combined with their distribution capabilities and strong position in the digital space makes them an ideal partner for us.”

About LEG

LEG (Levity Entertainment Group) is a vertically integrated media company with multiple platforms of content creation and distribution. LEG represents over 75 artists, writers and lifestyle personalities, produces television specials and series for broadcast and cable networks, manages the online strategies for over 125 comedy properties and performers, and owns a portfolio of comedy clubs nationwide, including Improv and Levity Live Comedy Clubs.

About Inception Media Group

Inception Media Group, LLC is based in Los Angeles and is a diversified media company specializing in the production, acquisition and distribution of motion pictures and other filmed entertainment across all media platforms and channels of distribution. Inception Media Group's management team has extensive relationships with exhibitors, retailers, distributors and technology companies, enabling the Company to maximize the services performed on behalf of its content partners. The company boasts a catalog of approximately 100 filmed entertainment properties and over 2,500 hours of digital content encompassing feature films, episodic television series, documentaries and special interest programming. Inception Film Partners, LLC, a subsidiary of Inception Media Group, provides production companies and filmmakers worldwide sales and distribution services to theatrical, broadcast, digital, home video and emerging media outlets. More information is available at www.inceptionmediagroup.com.