INCEPTION MEDIA GROUP ACQUIRES NORTH AMERICAN RIGHTS TO LIVE COMEDY PERFORMANCE “TREVOR NOAH: AFRICAN AMERICAN” FROM LEVITY ENTERTAINMENT GROUP
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LOS ANGELES, May
20, 2013 - Inception Media Group, LLC, a diversified media company
specializing in the production, acquisition and distribution of entertainment
content, announced it has acquired North American rights from Levity
Entertainment Group (LEG) to distribute African
American, a live stand-up performance from Trevor Noah, South Africa’s award-winning
and most popular comedian.
was discovered by LEG while touring South Africa with their client, the top
selling and multi-talented Jeff Dunham. Noah made his national television debut
on The Tonight Show with Jay Leno in January of 2012 and is now performing his
live one-man show Trevor Noah: Born a
Crime at Culture Project at 45 Bleecker Street in New York City for a four
week run which began May 15, 2013. African
American will debut on Showtime in July followed by Inception’s home video and
digital release in August.
has sold more DVDs than any other stand-up on the African continent. Fans
recite his performances verbatim, share his clips globally and have joined him
in legions on Facebook and Twitter. Noah has hosted numerous television shows
in South Africa, including the country's music, television and film awards, the
South African Comedy Festival and two seasons of his own late night talk show. He
has also toured the United States with comedy superstar Gabriel Iglesias. His
performances have wowed audiences in London and he was recently lauded with
praise during appearances at the Edinburg Festival in Scotland where he was
presented by the legendary Eddie Izzard.
“LEG is the world-leader in comedy and we are looking
forward to working with them again to release Trevor Noah’s first live U.S. concert
performance,” said Garrett M. Lee, executive vice president of Inception Media
Group, LLC. “We believe Trevor is poised to become a household name on many
levels as he continues to gain critical and popular acclaim around the world. We
are excited to bring his brand of comedy to new audiences.”
“We have a very successful track record with the executives at Inception, and are pleased to be working with them again under the Inception Media Group banner,” said Judi Brown-Marmel, of LEG. “Their understanding of the comedy marketplace combined with their distribution capabilities and strong position in the digital space makes them an ideal partner for us.”
LEG (Levity Entertainment Group) is a vertically integrated media company with multiple platforms of content creation and distribution. LEG represents over 75 artists, writers and lifestyle personalities, produces television specials and series for broadcast and cable networks, manages the online strategies for over 125 comedy properties and performers, and owns a portfolio of comedy clubs nationwide, including Improv and Levity Live Comedy Clubs.
About Inception Media Group
Inception Media Group, LLC is based in Los Angeles and is a diversified media company specializing in the production, acquisition and distribution of motion pictures and other filmed entertainment across all media platforms and channels of distribution. Inception Media Group's management team has extensive relationships with exhibitors, retailers, distributors and technology companies, enabling the Company to maximize the services performed on behalf of its content partners. The company boasts a catalog of approximately 100 filmed entertainment properties and over 2,500 hours of digital content encompassing feature films, episodic television series, documentaries and special interest programming. Inception Film Partners, LLC, a subsidiary of Inception Media Group, provides production companies and filmmakers worldwide sales and distribution services to theatrical, broadcast, digital, home video and emerging media outlets. More information is available at www.inceptionmediagroup.com.