Please review the following FAQs and then
contact us for further information.
does Inception distribute digital programs?
Currently Inception is a preferred aggregation provider
to iTunes for over 100 territories including United States, Canada, Europe, Russia, India, South Africa, Australia, New Zealand, Southeast Asia and Japan. We also have
vendor accounts with Amazon (US) and Google Play (worldwide) and Overdrive (US).
Additionally and subject to each retailer’s
review, acceptance and negotiation, we can deliver to Netflix (US) and
Blockbuster/Dish Network (US). Titles are negotiated on a case by case basis
and are not guaranteed to be accepted.
Inception is working to expand our
distribution channels and we will notify you as new retailers become active. You
will then have the option to have your film delivered.
type of content works best and what are the acceptance guidelines?
Generally feature films are the most successful.
Special Interest programs may do well but we suggest that you spend time
looking on iTunes and other site you are considering to see if similar
programming is already posted. Currently we do not handle episodic programming.
Generally speaking your program should……
Be no more extreme than an MPAA R rating. If
your film is not rated you should still consider the MPAA general guidelines
especially if the program pushes beyond what would get an R.
Have a run time of at least 60 minutes.
Be available in High-Definition and
deliverable on an HD-CAM. Standard Definition programs discouraged because they
generally don’t sell or rent well. File delivery is not acceptable unless we
discuss and approve in advance. Files delivered to us fail more often than
pass. Failed files will also cost you more money.
Have a trailer in the same aspect ratio and
format as your master.
Have poster art available as a high
resolution .jpeg without a credit block, URL, DVD or BD logo or pricing info on
Have some reason for the retailers to focus
on it (e.g. festival selection or awards, known stars, producers or directors, positive
reviews, timely subject matter)
Your program must NOT be…..
Waiting for any licenses or clearances (music
A home movie or UGC (user generated content)
that is more appropriate for YouTube.
Instructional in nature, a filmed conference,
a filmed lecture or lesson, an infomercial or anything that is more appropriate
for iTunesU or a podcast.
does it cost me?
Inception charges a flat fee for all that is necessary
to deliver to the first platform, usually iTunes. Our flat fee is based on the
assumption that you deliver a pristine master with no technical issues as well
as all the required artwork and metadata on a timely basis. If your master
fails there is a “failed master fee”. Once the initial platform has been successfully
delivered we charge a lower additional fee for each subsequent platform. Please
contact us to get additional pricing information.
does Inception get paid?
Each retailer is different in timing and
EST (electronic sell-through) is paid per
transaction based on a fixed wholesale price set by us.
VOD (electronic rental) is paid per
transaction based on a percentage of the VOD price paid by the consumer.
Subscription VOD like Netflix is a negotiated
fee for a fixed period of time usually between one and two years. Netflix does
not pay per transaction. During that period Netflix can stream your program as
often as it wishes to its users for the fee they paid.
I get paid?
Inception processes payments to you 45 days
after the end of month in which we get paid. Each retailer pays us on a
different timeline. We generally process inbound payments with a few days of
receipt. On the first of the month we begin processing and finish by the
fifteenth. Inception takes a percentage of the revenue generated each month and
then remits the balance to you. We send you a printed report and check
is my program priced?
Once again each retailer is different. iTunes VOD
pricing is based on two factors: release date relative to its DVD/BD
counterpart and whether the release is HD or SD. iTunes EST pricing is based on
tiers and we, together with you, select the most logical and effective tier
that will generate sales and maximize revenue. After a period of time and based
on activity it is wise to review your film’s pricing and consider lowering it
as it becomes deeper catalog. Price changes take a few days to occur. The same
logic applies to Amazon and Google. We work with you to maintain consistent
pricing across all platforms.
long does it take for a program to go live?
We need 8 weeks assuming you have absolutely
no QC issues with your master. More time is better. Once iTunes has your
approved materials, the process moves very quickly. Please remember, Inception
Media does not have control over when your film goes live — but this is an
do I make changes to a program once it is live?
It depends on the change. Pricing and
metadata is fairly easy but if a you deliver a master and it is live when you
discover a problem that requires removal and replacement with a new master you
will be charged a full additional primary platform delivery fee. Be very
careful and deliver accurately from the beginning.
do I take down a film that is live?
For all platforms except Netflix and any
other platform with the same Subscription fee model taking your film down is
fairly simple and generally takes no more than five business days. For Netflix
and similar you will need to return the fee you received before we can remove